Friends With You.
This was a collaboration project with Friends With You Brand.
Huggy Wuggy Bug
The Happy World Huggy Wuggy Bug toy from Fisher-Price is a super snuggly, oh-so-huggable cuddle friend for your baby. With every squeeze of the hand or face, this sweet plush toy lights up with playful music and expressive sounds, like happy, sad and curious, to introduce your little one to different emotions. This comforting plush toy helps give your baby a feeling of security while engaging their senses and introducing cause and effect play.
First Model
The Pack-Out
The asthetic of the package is designed to be fun, unique, and honor the Fisher-Price Core brand and the Friends With You Brand.
Non-lexical Vocables
We used non-lexical vocalbles in order to envoke emothion without the use of spoken words. This is a great stradegy for selling Hugbug around the world without having to change the language of each product.